Enlarged to Show Texture is taken from the fine print printed on many consumer food products in which the image on the box is enlarged and therefore deceiving, as itβs appearance tends to be more appealing than the reality found inside.
As a child I recall sitting down for breakfast numerous times, staring at the idealized image printed on the cereal box, in relation to the soggy bowl of reality in front of me. At an early age I was fascinated with the disconnect between desire and fulfillment. Through print media, video, drawing and installation I explore the tension between the outer surface of an idealistic image and the inner reality of oneβs identity.
Growing up in Midwestern suburbia, I have become both obsessed and repulsed by the superficial realism of our consumer driven and self seeking culture that encompasses my daily routine. This work simultaneously celebrates and critiques the fabricated happiness pervasive in our society, while drawing relationships between the everyday mundane, consumerism, sexuality and religion.
As an employee at a trendy frozen yogurt store, I encounter the ongoing ritualistic tasks of middle class America. During my shifts the carefree music of Jack Johnson directs the mood on loop. Customers are greeted with happy hellos, and fluorescent painted walls of positivity. Children and parents alike, smile in tune to the comfort and immediacy of sweet treats. Among the 40 plus froyo toppings, rainbow sprinkles remain the most popular. Tempting because of their color, sweetness and childhood nostalgia, sprinkles provide instant gratification. However they are artificial, lacking both substance and nutrition.
By reverting back to a childlike innocence of carefree happiness, I immerse myself in our sentimental culture while bathing in rainbow sprinkles. Simultaneously, I desire to cleanse myself from such artificiality. I continue to search for my identity as I inevitably drown myself in my own image of femininity, guilt, and self-worship within the present. While searching for contentment and fulfillment, I am left empty and stained as I reflect upon the unsubstantial value of an idealistic image. Too much sugar makes one sick.
As I become consumed by consumption, my identity is continually conflicted between the superficial façade of our culture and the desire to grasp a deeper meaning. By removing these products off the shelves and placing them into a quiet minimal space, I aim to investigate beneath the surface of the everyday by questioning what it means to be real, to be human.
βThe push for earthly bliss is at the core of the American soul.β-Eric G. Wilson
Through sound, video and print media I examine the physical surface and psychological depth of sprinkles and household products in relation to the mind and body in a formal, minimalistic context. Although various textures are displayed, the viewer is denied the sensation of touch, left only with a desire for the real. By elevating and enlarging the generic, I question what the image points to beyond the surface of humor and absurdity- and into the texture of the sublime. The bathtub is not only a container for the sprinkles, but also a container for my body bathing in 40 gallons of rainbow sprinkles, which was filmed, and then projected. This large- scale video runs for the duration of 14 minutes on continuous loop to symbolize the repetition of the every day, the continual cycle of desire and fulfillment within consumerism, religion and sexuality.Each frame is intentionally enlarged to only reveal fragments of my body, and thus appear digitally manipulated or collaged. The repetitive motion of digging my hands through the sprinkles, mimic the waves of an ocean. This sound is relaxing, meditative, and mesmerizing. Although the motion of sprinkles, reflect the sound of nature, in reality, the sound is artificially made, referencing only an image of water. In addition to the resonating echoes of water, abrupt sounds of chewing, spitting, lip smacking, gargling and slapping bring the viewer back to reality, in an attempt to disrupt the idealized image. This duality of seductive and grotesque create a balance of unsettling tension for the viewer.
The viewer must look inside the opening of a vent in order to view a small video projection. The video is a short two and half minute looping depiction of my hands massaging shags of flesh colored carpet. As I slowly pour water and sprinkles, my hands and carpet are stained purple. The act of looking inward and downward, is a metaphor for looking beneath the surface of an image, an attempt at self reflection in which the stains point to a dirtier reality, hidden within the outer image of cleanliness and idealized perfection.
